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BRAND IDENTITY

TYPOGRAPHY

WORTH FUNDS
Text Color: #285A84
Font: Martel Sans
Background
Color: #FFFFFF

Martel Sans Light

Martel Sans Regular

Martel Sans Semi Bold

Sarpanch Bold

Sarpanch Extra Bold

COLORS

Grey

HEX #C7CDD0

RGB 199, 205, 208

Blue

HEX #BFD9D7

RGB 191, 217, 215

Blue

HEX #3D9BE9

RGB 61, 155, 233

Blue

HEX #9DDDEB

RGB 157, 221, 235

Blue

HEX #87C1F1

RGB 135, 193, 241

Blue

HEX #006B82

RGB 0, 107, 130

LOGOTYPE

Red

HEX #ED3A1E

RGB 237, 58, 30

Red

HEX #EF6F53

RGB 239, 111, 83

Blue

HEX #285A84

RGB 40, 90, 132

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